Resting Biz Face
Welcome to the Resting Biz Face Podcast.
Who said you had to pick just one thing?
If you're a writer, creative business owner or service provider who’s tired of being told to niche down, slow down or pick a lane, you're in the right place.
I’m Michelle Allen: writer, producer, creative consultant, and trainee personal trainer... aka the Infinite Upstart.
I’m also the co-founder of Ironclad Creative, a Community Interest Company supporting writers and theatre-makers in the business of making art.
I’m wildly neurodivergent, multi-passionate, and (surprise!) often very much in need of rest.
Resting hasn’t always come easy, especially when my brain wants to do everything all at once. But what I’ve learned, and what I share here, is that you can do lots of things your way, on your terms, and still build a sustainable, satisfying, income-generating life.
This podcast is about finding your rhythm, not someone else’s formula.
I’ll share mindset reframes, thought awareness tools, creative prompts, and business strategy that blend structure with spaciousness.
It’s about building a creative work life that’s actually liveable, one that makes space for ambition and rest, ideas and boundaries, doing and not-doing.
So if you’re building a creative life with a lot going on, and you want more income, more clients, and more creativity without the burnout, overwhelm or boredom, come rest your biz face here!
Let’s do it differently.
Together.
Resting Biz Face
117. Marketing designed like a workout
If you're tired of feeling all over the place with your marketing, this one’s for you. In this episode, I share what getting qualified as Personal Trainer has taught me about building a solid campaign using a concept called periodisation.
Originally used to train athletes, periodisation breaks a big goal into manageable, focused blocks of time.
I’m using it in my fitness world and now in my marketing world and it’s already helping me sell more clearly, calmly, and consistently.
You'll learn:
What a macrocycle, mesocycle and microcycle are
How to apply them to a 12-week marketing campaign
Why you don’t need to be everywhere (and what to do instead)
What SMART goals are actually good for
How this is working right now inside Ironclad
If you’re launching a workshop, selling a show or getting your a creative offer out there, this framework might just change the game.
Want to plan your next marketing campaign with me?
Grab your 90-minute Marketing Boost session
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