Resting Biz Face
Welcome to the Resting Biz Face Podcast.
Who said you had to pick just one thing?
If you're a writer, creative business owner or service provider who’s tired of being told to niche down, slow down or pick a lane, you're in the right place.
I’m Michelle Allen: writer, producer, creative consultant, and trainee personal trainer... aka the Infinite Upstart.
I’m also the co-founder of Ironclad Creative, a Community Interest Company supporting writers and theatre-makers in the business of making art.
I’m wildly neurodivergent, multi-passionate, and (surprise!) often very much in need of rest.
Resting hasn’t always come easy, especially when my brain wants to do everything all at once. But what I’ve learned, and what I share here, is that you can do lots of things your way, on your terms, and still build a sustainable, satisfying, income-generating life.
This podcast is about finding your rhythm, not someone else’s formula.
I’ll share mindset reframes, thought awareness tools, creative prompts, and business strategy that blend structure with spaciousness.
It’s about building a creative work life that’s actually liveable, one that makes space for ambition and rest, ideas and boundaries, doing and not-doing.
So if you’re building a creative life with a lot going on, and you want more income, more clients, and more creativity without the burnout, overwhelm or boredom, come rest your biz face here!
Let’s do it differently.
Together.
Resting Biz Face
114. Treating your readers (or clients) like your romcom love interest... but not in a weird way
In this episode of Resting Biz Face, we’re talking romcoms and relationships... not with your crush, but with your audience.
Think of your readers (if you’re a writer) or your clients (if you’re a service provider) as the love interest in your story.
You don’t win them over with one grand gesture; you build trust through the slow burn... showing up, creating moments of recognition, taking action and keeping the spark alive.
I’ll share how I’ve built consistency through writing spaces, emails, and honest content, and why disappearing on your audience (ghosting!) is one of the fastest ways to break connection.
Book Camp is open!
It’s the space to stop ghosting your writing practice and actually finish the book you’ve been avoiding. And if you’re a business owner, my 1:1 mentoring in the Upstart Club will help you stay consistent with your clients too.
Grab your 90-minute Marketing Boost session
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