Resting Biz Face
Welcome to the Resting Biz Face Podcast.
Who said you had to pick just one thing?
If you're a writer, creative business owner or service provider who’s tired of being told to niche down, slow down or pick a lane, you're in the right place.
I’m Michelle Allen: writer, producer, creative consultant, and trainee personal trainer... aka the Infinite Upstart.
I’m also the co-founder of Ironclad Creative, a Community Interest Company supporting writers and theatre-makers in the business of making art.
I’m wildly neurodivergent, multi-passionate, and (surprise!) often very much in need of rest.
Resting hasn’t always come easy, especially when my brain wants to do everything all at once. But what I’ve learned, and what I share here, is that you can do lots of things your way, on your terms, and still build a sustainable, satisfying, income-generating life.
This podcast is about finding your rhythm, not someone else’s formula.
I’ll share mindset reframes, thought awareness tools, creative prompts, and business strategy that blend structure with spaciousness.
It’s about building a creative work life that’s actually liveable, one that makes space for ambition and rest, ideas and boundaries, doing and not-doing.
So if you’re building a creative life with a lot going on, and you want more income, more clients, and more creativity without the burnout, overwhelm or boredom, come rest your biz face here!
Let’s do it differently.
Together.
Resting Biz Face
113. Write your idea client like a character
In this week's episode of Resting Biz Face, I'm chatting about writing and creative business all in one: how writing your ideal client like a character can help you stop shouting into the social media void and start building work that actually connects with people.
My mentoring & book coaching programme Book Camp is open now for 1:1 support and, if you're looking for support for your business, I have room on my business mentoring 1:1 programme, The Upstart Club.
Subscribe to this channel and get in touch if you want more info or a chat.
Join my WINTER WARM-UP to get FREEE stretching videos to help you move your body in these cold winter months!
Grab your 90-minute Marketing Boost session
And at my organisation, Ironclad Creative CIC, I'm running a 7 week Finish Your Fantasy Novel short course online from January, FIND OUT MORE.
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