Resting Biz Face
Welcome to the Resting Biz Face Podcast.
Who said you had to pick just one thing?
If you're a writer, creative business owner or service provider who’s tired of being told to niche down, slow down or pick a lane, you're in the right place.
I’m Michelle Allen: writer, producer, creative consultant, and trainee personal trainer... aka the Infinite Upstart.
I’m also the co-founder of Ironclad Creative, a Community Interest Company supporting writers and theatre-makers in the business of making art.
I’m wildly neurodivergent, multi-passionate, and (surprise!) often very much in need of rest.
Resting hasn’t always come easy, especially when my brain wants to do everything all at once. But what I’ve learned, and what I share here, is that you can do lots of things your way, on your terms, and still build a sustainable, satisfying, income-generating life.
This podcast is about finding your rhythm, not someone else’s formula.
I’ll share mindset reframes, thought awareness tools, creative prompts, and business strategy that blend structure with spaciousness.
It’s about building a creative work life that’s actually liveable, one that makes space for ambition and rest, ideas and boundaries, doing and not-doing.
So if you’re building a creative life with a lot going on, and you want more income, more clients, and more creativity without the burnout, overwhelm or boredom, come rest your biz face here!
Let’s do it differently.
Together.
Resting Biz Face
112. BTS - Marketing automation for the 500 Words a Day Challenge
This week, I’m pulling back the curtain on the 500 Words a Day challenge to take a look at the BTS.
I chat about how I used my email marketing platform to run it on autopilot (in a good way), and why marketing and laucnh systems don’t have to be overwhelming or pushy.
I talk about:
- Email sequences, forms and sign-ups
- Moving beyond Instagram and social media as your only touchpoint
- Building trust and momentum through relationship-based marketing
- And how this kind of setup can work whether you’re a writer or a creative business owner
Plus: Book Camp is now open!
If you’ve got a book bubbling away (half-written or still swirling around in your brain), this could be the container to help you actually finish it.
And if not?
I’m still offering 1:1 business mentoring and intensive two-hour sales & marketing sessions - so get in touch!
Grab your 90-minute Marketing Boost session
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WATCH the podcast on my YouTube Channel
Follow me: https://www.instagram.com/michelleallen_infiniteupstart