109. Building Momentum: Behind the Scenes of a Launch Artwork

Resting Biz Face

Welcome to the Resting Biz Face Podcast.

Who said you had to pick just one thing?

If you're a writer, creative business owner or service provider who’s tired of being told to niche down, slow down or pick a lane, you're in the right place.

I’m Michelle Allen: writer, producer, creative consultant, and trainee personal trainer... aka the Infinite Upstart.

I’m also the co-founder of Ironclad Creative, a Community Interest Company supporting writers and theatre-makers in the business of making art.

I’m wildly neurodivergent, multi-passionate, and (surprise!) often very much in need of rest.

Resting hasn’t always come easy, especially when my brain wants to do everything all at once. But what I’ve learned, and what I share here, is that you can do lots of things your way, on your terms, and still build a sustainable, satisfying, income-generating life.

This podcast is about finding your rhythm, not someone else’s formula.

I’ll share mindset reframes, thought awareness tools, creative prompts, and business strategy that blend structure with spaciousness.

It’s about building a creative work life that’s actually liveable, one that makes space for ambition and rest, ideas and boundaries, doing and not-doing.

So if you’re building a creative life with a lot going on, and you want more income, more clients, and more creativity without the burnout, overwhelm or boredom, come rest your biz face here!

Let’s do it differently.

Together.

All Episodes

Resting Biz Face

109. Building Momentum: Behind the Scenes of a Launch

July 08, 2025

Launching something new doesn’t have to mean shouting into the void on social media or endless webinars....

In this episode, I’m sharing the thinking behind the 500 Words a Day Challenge and why I’m using it as the start of something bigger (hello, Book Camp).

We get into:
How a simple lead magnet can create energy and trust
What it’s actually like to be mid-launch
How you might use a challenge like this in your own creative business