Resting Biz Face
Welcome to the Resting Biz Face Podcast.
Who said you had to pick just one thing?
If you're a writer, creative business owner or service provider who’s tired of being told to niche down, slow down or pick a lane, you're in the right place.
I’m Michelle Allen: writer, producer, creative consultant, and trainee personal trainer... aka the Infinite Upstart.
I’m also the co-founder of Ironclad Creative, a Community Interest Company supporting writers and theatre-makers in the business of making art.
I’m wildly neurodivergent, multi-passionate, and (surprise!) often very much in need of rest.
Resting hasn’t always come easy, especially when my brain wants to do everything all at once. But what I’ve learned, and what I share here, is that you can do lots of things your way, on your terms, and still build a sustainable, satisfying, income-generating life.
This podcast is about finding your rhythm, not someone else’s formula.
I’ll share mindset reframes, thought awareness tools, creative prompts, and business strategy that blend structure with spaciousness.
It’s about building a creative work life that’s actually liveable, one that makes space for ambition and rest, ideas and boundaries, doing and not-doing.
So if you’re building a creative life with a lot going on, and you want more income, more clients, and more creativity without the burnout, overwhelm or boredom, come rest your biz face here!
Let’s do it differently.
Together.
Resting Biz Face
102. 5 Ways to Get in Front of Other People’s Audiences Without Burning Out
You don't need to work harder and shout louder to GROW your business - you just need to get in front of new people in a way that feels manageable and aligned.
In this episode, I'm sharing 5 ways to grow your audience by stepping into other people's spaces — podcasts, collabs, and more — while keeping things simple and rooted in the Resting Biz Face approach.
On small move a month. That's it.
This is how you grow with consistency, not burnout.
This kind of visibility is the kind of thing we focus on inside The Upstart Club, my 3-month group business coaching programme that gives you mindset, marketing strategy and a clear, human way to sell your work.
Doors open 13th May 2025 - Ready to grow? Book a free call to find out more.
Grab your 90-minute Marketing Boost session
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