Resting Biz Face
Welcome to the Resting Biz Face Podcast.
Who said you had to pick just one thing?
If you're a writer, creative business owner or service provider who’s tired of being told to niche down, slow down or pick a lane, you're in the right place.
I’m Michelle Allen: writer, producer, creative consultant, and trainee personal trainer... aka the Infinite Upstart.
I’m also the co-founder of Ironclad Creative, a Community Interest Company supporting writers and theatre-makers in the business of making art.
I’m wildly neurodivergent, multi-passionate, and (surprise!) often very much in need of rest.
Resting hasn’t always come easy, especially when my brain wants to do everything all at once. But what I’ve learned, and what I share here, is that you can do lots of things your way, on your terms, and still build a sustainable, satisfying, income-generating life.
This podcast is about finding your rhythm, not someone else’s formula.
I’ll share mindset reframes, thought awareness tools, creative prompts, and business strategy that blend structure with spaciousness.
It’s about building a creative work life that’s actually liveable, one that makes space for ambition and rest, ideas and boundaries, doing and not-doing.
So if you’re building a creative life with a lot going on, and you want more income, more clients, and more creativity without the burnout, overwhelm or boredom, come rest your biz face here!
Let’s do it differently.
Together.
Resting Biz Face
98. What Comes After List Building? Turning Subscribers into Buyers (Without Feeling Sleazy)
So, you've started building your email list - amazing! But now what?
How do you go from having subscribers to actually making money from your list - without feeling sleazy?
In this episode, we're diving into:
- How to use the 3 Rs to build engagement
- Why sales emails don't have to be pushy
- How to approach objections
If you want to make sure your emails aren't just sitting in inboxes but actually helping your business grow - this one's for you!
And if you haven't yet, grab the Email List Building Mini Course - it'll set you up with the foundations you need.
Grab your 90-minute Marketing Boost session
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WATCH the podcast on my YouTube Channel
Follow me: https://www.instagram.com/michelleallen_infiniteupstart