Resting Biz Face
Welcome to the Resting Biz Face Podcast!
This podcast for you if you're a writer, creative business owner or service provider!
I'm Michelle Allen. I'm a writer, producer and creative consultant and I'm aka the Infinite Upstart!
I'm also the Co-founder of Ironclad Creative, a Community Interest Company that aims to support writers & theatre-makers in the business of making art!
As you may have already guessed, I'm wildly neurodivergent and so need a lot of rest. Resting and shifting away from hustle is something I've had a love hate relationship with for a while - and believe me, resting is hard when your neurodivergent brain wants you to do ALL THE THINGS!
Ultimately, we all know that productivity culture is no good for anyone - so I want you (and I) to slow down a little, rest in a way that works for us, and be magnificently successful AT THE SAME TIME!
This podcast will mix thought awareness tools, mindset reframing hacks and creativity prompts with practical strategy, systems and processes which will allow you to build a way of working and creating that is truly independent to you.
Let's get you more income, more clients and more creativity without the burn out, the overwhelm, and the boredom!
Let's get your Resting Biz Face on!
Resting Biz Face
96. How to Nurture Your Email List Before You Sell
Episode Summary:
Building an email list is one thing—turning it into an engaged, ready-to-buy audience is another.
In this episode, I’m chatting about how to nurture your subscribers so they actually want to hear from you (and eventually buy from you).
Expect to hear about making your email list feel personal, how to create content that builds trust, and simple ways to warm up your audience before you ever make an offer. If you’ve ever felt like you’re talking to an empty inbox, this one’s for you.
What You’ll Learn in This Episode:
- The mindset shift from “email list” to “community.”
- Why consistency matters more than frequency.
- Easy ways to make your emails feel personal and engaging.
- How to mix value-driven content with subtle sales preparation.
- The importance of testing, tweaking, and listening to your audience.
Action Steps:
- Look at your last 3-5 emails—are they engaging, or are they just updates?
- Map out a simple nurture sequence (even if it’s just 3 emails to start).
- Experiment with one new type of email (storytelling, behind-the-scenes, or interactive).
- Ask your audience a question in your next email and see who replies!
Enjoyed this episode? Leave a review and share it with a friend who needs to hear it!
GET MY FREE mini course How to Build Your Email List - https://infiniteupstart.myflodesk.com/listbuildmini
Want to chat about my programme The Upstart Club and see if it's right for you?
BOOK HERE: https://calendly.com/michelleallencall/discovery
MORE ABOUT THE UPSTART CLUB: https://infiniteupstart.com/theupstartclub
Sign up for the MAILING LIST! https://view.flodesk.com/pages/64aed6a8d3c6fd165d588e13
Find out more about Michelle Allen & Infinite Upstart
www.infiniteupstart.com
Socials: https://linktr.ee/infiniteupstart
Music: (Copyright free) Immortal by NEFFEX https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg