Resting Biz Face
Welcome to the Resting Biz Face Podcast.
Who said you had to pick just one thing?
If you're a writer, creative business owner or service provider who’s tired of being told to niche down, slow down or pick a lane, you're in the right place.
I’m Michelle Allen: writer, producer, creative consultant, and trainee personal trainer... aka the Infinite Upstart.
I’m also the co-founder of Ironclad Creative, a Community Interest Company supporting writers and theatre-makers in the business of making art.
I’m wildly neurodivergent, multi-passionate, and (surprise!) often very much in need of rest.
Resting hasn’t always come easy, especially when my brain wants to do everything all at once. But what I’ve learned, and what I share here, is that you can do lots of things your way, on your terms, and still build a sustainable, satisfying, income-generating life.
This podcast is about finding your rhythm, not someone else’s formula.
I’ll share mindset reframes, thought awareness tools, creative prompts, and business strategy that blend structure with spaciousness.
It’s about building a creative work life that’s actually liveable, one that makes space for ambition and rest, ideas and boundaries, doing and not-doing.
So if you’re building a creative life with a lot going on, and you want more income, more clients, and more creativity without the burnout, overwhelm or boredom, come rest your biz face here!
Let’s do it differently.
Together.
Resting Biz Face
96. How to Nurture Your Email List Before You Sell
Episode Summary:
Building an email list is one thing—turning it into an engaged, ready-to-buy audience is another.
In this episode, I’m chatting about how to nurture your subscribers so they actually want to hear from you (and eventually buy from you).
Expect to hear about making your email list feel personal, how to create content that builds trust, and simple ways to warm up your audience before you ever make an offer. If you’ve ever felt like you’re talking to an empty inbox, this one’s for you.
What You’ll Learn in This Episode:
- The mindset shift from “email list” to “community.”
- Why consistency matters more than frequency.
- Easy ways to make your emails feel personal and engaging.
- How to mix value-driven content with subtle sales preparation.
- The importance of testing, tweaking, and listening to your audience.
Action Steps:
- Look at your last 3-5 emails—are they engaging, or are they just updates?
- Map out a simple nurture sequence (even if it’s just 3 emails to start).
- Experiment with one new type of email (storytelling, behind-the-scenes, or interactive).
- Ask your audience a question in your next email and see who replies!
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