Resting Biz Face
Welcome to the Resting Biz Face Podcast.
Who said you had to pick just one thing?
If you're a writer, creative business owner or service provider who’s tired of being told to niche down, slow down or pick a lane, you're in the right place.
I’m Michelle Allen: writer, producer, creative consultant, and trainee personal trainer... aka the Infinite Upstart.
I’m also the co-founder of Ironclad Creative, a Community Interest Company supporting writers and theatre-makers in the business of making art.
I’m wildly neurodivergent, multi-passionate, and (surprise!) often very much in need of rest.
Resting hasn’t always come easy, especially when my brain wants to do everything all at once. But what I’ve learned, and what I share here, is that you can do lots of things your way, on your terms, and still build a sustainable, satisfying, income-generating life.
This podcast is about finding your rhythm, not someone else’s formula.
I’ll share mindset reframes, thought awareness tools, creative prompts, and business strategy that blend structure with spaciousness.
It’s about building a creative work life that’s actually liveable, one that makes space for ambition and rest, ideas and boundaries, doing and not-doing.
So if you’re building a creative life with a lot going on, and you want more income, more clients, and more creativity without the burnout, overwhelm or boredom, come rest your biz face here!
Let’s do it differently.
Together.
Resting Biz Face
94. Building Your E-mail List While You Build Your Brand
Business (and life) will evolve, but your email list is the one thing that can GROW with you, if you build it right.
In this episode, I'm sharing how I'm keeping my list engaged while shifting and growing my Infinite Upstart brand, and how I'll talk you through how you can do the same - whether you're pivoting, adding something new, or just making your email list actually work for you!
In this episode we'll cover:
* Why your email list is the only audience you truly own
* How to take people on the journey with you
* What to send your list so the stay engaged - without overcomplicating it!
Get on the waitlist for my FREE Email List Building Mini-Course!
If you want step-by-step guidance on starting, growing, and nurturing an email list that actually works for your business, sign up here: https://infiniteupstart.myflodesk.com/listbuildmini
Grab your 90-minute Marketing Boost session
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WATCH the podcast on my YouTube Channel
Follow me: https://www.instagram.com/michelleallen_infiniteupstart